Townsend Realty Group · Content Cockpit

At a Glance

Outcomes & Volume

Every post in this cockpit rolls up to the checkpoints below. Volume is committed in the client pitch.

Monthly Volume

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Branded Assets

Effort Split

Who Builds What

Buildwise Media produces all 22 monthly posts end-to-end — copy, design, scripts, AI prompts, scheduling, distribution, and reporting. The breakdown below shows where Townsend Realty Group input is required to unlock the highest-quality version of each post.

— of 22 posts BWM ships without client input

Including posts with fallback paths, BWM can publish independently when needed.

Pillar Mix

Four Content Pillars

The content mix for your monthly cycle — built around the audiences and proof points that move your market.

Four pillars driving every post. Mix enforced at 30/25/25/20 per the Content Brief.

Sales/conversion-direct CTAs capped at 15% of posts (3 of 20). Every other post leads with value.

The Calendar

30-Day Walk-Through

Tap any post to expand. Copy buttons grab the body, hashtags, or JSON ready to paste into your tools.

The 20%

What Townsend Realty Group Delivers

Per the Photography Field Guide and Monthly Asset Capture Brief.

Status

Open Items & Decisions

Anything that could affect launch. Resolved items stay visible for traceability.

Source Documents

References

All upstream Brain artifacts this cockpit was generated from.